Introduction to the fundamentals of business and digital marketing. You will learn the key principles of business, management, marketing, automation, and strategy. You will also learn how to apply this knowledge in the context of digital marketing and how it can apply to any business in any industry.

This course teaches students how to build a branded sales funnel that effectively converts prospects into customers. Students will learn how to create a compelling brand identity, design landing pages that capture leads, craft persuasive email campaigns, and create high-converting sales pages

This course focuses on the principles and best practices of email marketing. Students will learn how to create effective email campaigns that engage and convert subscribers. They will explore topics such as email design, list segmentation, automation, personalization, and analytics, and develop practical skills through hands-on projects and case studies.

This course is designed to help students develop and implement a strong brand strategy for their business. Students will learn the fundamentals of branding, including how to create a unique brand identity, develop a brand voice and personality, and build a strong brand reputation. They will also explore strategies for brand positioning, messaging, and differentiation, and learn how to communicate their brand effectively across different channels and touch points.

This course is designed to introduce students to a range of tools and technologies that can help businesses operate more efficiently and effectively. Students will explore a variety of business tools, including project management software, customer relationship management (CRM) systems, financial management software, and marketing automation platforms.

This course is designed to teach students how to develop and execute a comprehensive content strategy. Students will learn how to define their target audience, create compelling content that resonates with them, and distribute that content across different channels and platforms. They will also explore strategies for measuring the effectiveness of their content and using data to optimize their strategy.

Students will learn how to create and optimize blog content that ranks well in search engines and drives traffic to their website. They will explore topics such as keyword research, on-page optimization, link building, and content promotion.

This course is designed to teach students how to leverage different social media platforms to effectively market their business. Students will learn how to create engaging content for platforms such as Facebook, Instagram, Pinterest, TikTok, and YouTube. They will also explore strategies for building a following, increasing engagement, and driving traffic to their website

This course offers a free supportive community where students can connect with each other and receive additional support and guidance from instructors and peers. The community provides a space for students to ask questions, share their progress, and collaborate with others who are also taking the course. Instructors and mentors are available to provide feedback, answer questions, and offer additional resources and guidance.